Our Story

Brand Story for Tennessee Pride:

At Tennessee Pride, our roots run deep in the rolling hills and passionate traditions of the Volunteer State. Born from a love of community, college spirit, and the timeless pride of being a Tennessean, we set out to create a brand that celebrates what makes Tennessee truly special: its people, its heritage, and its unwavering loyalty.

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Our journey began with a simple idea—to bring fans together, not just as spectators of the game, but as a family united by their shared devotion. Whether you’re cheering on the Vols, reminiscing about tailgates with friends, or passing down traditions to the next generation, Tennessee Pride is here to help you wear your heart on your sleeve—literally.

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Every piece in our collection is more than apparel. It’s a statement of who you are and where you come from. From bold designs that celebrate the fierce competition between Tennessee and Texas to classic styles that honor the rich history of UT, our products are made to last, just like your loyalty.

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But Tennessee Pride is more than just a brand—it’s a movement. We believe in fostering connections that go beyond the scoreboard. Through our commitment to quality, our dedication to the Volunteer community, and our focus on bringing people together, we strive to create more than clothing. We create memories, unity, and a sense of belonging.

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So whether you’re a lifelong fan, a proud alumnus, or a Tennessean at heart, welcome to the family. Together, we celebrate victories big and small, traditions old and new, and the one thing that ties us all together: Tennessee Pride.

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Because here, it’s not just about what you wear—it’s about what you stand for.